DREAM WHATS — Careers and culture at WHATS

A WHATS crew filming above the clouds at first light

WHATS / Careers

DREAM WHATS.

WHATS is an independent creative and media company working across sports, entertainment, culture and technology. We create stories, platforms and experiences designed to move people. Make stories. Chase moments. Build what comes next.

Who we are

We don’t just watch the world.
We chase it.

WHATS was born from a simple obsession: being where things happen.

  • On the mountain.
  • At the track.
  • Behind the camera.
  • Inside the control room.
  • On the road.
  • At the start line.
  • At the finish line.
Following a race from the back of a motorbike

Today, WHATS is an independent ecosystem connecting creativity, media, technology and live experiences.

We create content. We build platforms. We broadcast events. We develop brands. We tell stories worth watching.

And we’re still moving.

Our world

One name.
Many worlds.

WHATS is not built around a single discipline. Our teams move between filmmaking, sports, broadcasting, technology, publishing, music and live experiences.

Different worlds. Same mindset.

  • WHATS STUDIO

    Film / Production / Branded Content

    Stories made to be felt.

    From documentaries and branded films to international sports productions, WHATS Studio turns real moments into powerful visual stories.

    WHATS STUDIO
  • WHATS TV

    Streaming / Live / Sports / Entertainment

    Sport deserves a new screen.

    WHATS TV is our digital entertainment platform for live events, original content and stories from the worlds of sport, adventure and culture.

    WHATS TV
  • WHATS EVENTS

    Experiences / Production / Activation

    Some stories need to happen in real life.

    We design and produce experiences that connect audiences, brands and communities.

    WHATS EVENTS
  • WHATS MUSIC

    Music / Artists / Sound

    Every story has a sound.

    WHATS Music explores music as culture, identity and storytelling.

    WHATS MUSIC
  • WHATS MEDIA

    Publishing / Journalism / Culture

    Stories beyond the screen.

    Editorial projects built around sport, outdoor culture, people and the places shaping what comes next.

    WHATS MEDIA
  • WHATS LABS

    Technology / Product / Innovation

    Building the tools behind the stories.

    Digital products, streaming technology, workflows and experiments that help us rethink how content is created and experienced.

    WHATS LABS

What we do

Different disciplines.
One team.

  • FILMMAKING

    FILMMAKING

    We create films where stories actually happen — from remote mountains to international sporting events.

  • LIVE PRODUCTION

    LIVE PRODUCTION

    From cameras on the ground to signals travelling across continents, we build live broadcasts designed for modern audiences.

  • SPORTS MEDIA

    SPORTS MEDIA

    Coverage built by people who follow the sport all season, not just on final day.

  • CREATIVE

    Ideas first. Format later.

  • PHOTOGRAPHY

    PHOTOGRAPHY

    Stills that hold the moment after the moment has gone.

  • POST-PRODUCTION

    POST-PRODUCTION

    Where the story finds its final rhythm.

  • TECHNOLOGY

    Sometimes the platform doesn't exist yet. So we build it.

  • STREAMING

    Getting the signal there. Every time.

  • EDITORIAL

    Writing about sport, people and places with time and care.

  • MUSIC

    MUSIC

    Sound as identity, not decoration.

  • EVENTS

    EVENTS

    Production that only exists once, live, in front of people.

  • DESIGN

    Clarity as a discipline.

Where we go

The world is our office.

Our roots are in Spain. Our work isn’t.

WHATS teams travel wherever the story takes us — stadiums, mountains, oceans, deserts, cities and places most offices don’t have an address for.

Granada

GranadaSpain

Home base.

Studio / Labs / Media

Since 2012

Made in Spain. Working everywhere.

A production van parked on an empty desert road at dusk

BE WHERE IT HAPPENS.

Our culture

How we move matters.

Skills matter. Experience matters.

But the way we approach the work matters just as much. At WHATS, culture isn’t a poster on the wall. It’s how we make decisions when the plan changes, the weather turns, the signal drops or the impossible suddenly becomes possible.

The WHATS mindset

STAY CURIOUS

01

STAY CURIOUS

Never stop asking: What if?

Curiosity takes us somewhere experience alone can't.

We explore new ideas, technologies, formats and places because the next great story rarely looks exactly like the last one.

EXPLORE / QUESTION / DISCOVER

GET CLOSER

02

GET CLOSER

The best stories don't happen from a distance.

Closer to the people. Closer to the action. Closer to the emotion.

Closer to what is actually happening.

REAL / HUMAN / PRESENT

MAKE IT HAPPEN

03

MAKE IT HAPPEN

Plans change. Weather changes. Technology fails. Flights get cancelled.

The show still starts.

We find solutions.

SOLVE / ADAPT / DELIVER

MOVE TOGETHER

04

MOVE TOGETHER

Great work is rarely a solo sport.

Directors, producers, camera operators, editors, developers, designers and partners all contribute to the final result.

No egos bigger than the project.

TEAM / TRUST / SHARE

KEEP MOVING

05

KEEP MOVING

Finished doesn't mean done forever.

Learn. Improve. Build. Move.

Because standing still is usually the fastest way to fall behind.

LEARN / EVOLVE / MOVE

The people

Different backgrounds.
Same direction.

WHATS is built by filmmakers, producers, photographers, editors, journalists, developers, designers, strategists and people whose job titles don’t always explain what they actually do.

What connects us isn’t where we started. It’s where we want to go.

  • Lucía Ferrán, Live Producer

    What I like about WHATS is that no two weeks look exactly the same.

    Lucía Ferrán

    Live Producer

    Madrid

  • Marc Oliver, Director of Photography

    The camera is the easy part. Getting there is the job.

    Marc Oliver

    Director of Photography

    Granada

  • Tom Herrera, Streaming Engineer

    We build the boring things so the story never drops.

    Tom Herrera

    Streaming Engineer

    Remote / Europe

  • Ada Kern, Photographer

    I've photographed finish lines I'll never forget. That's the pay.

    Ada Kern

    Photographer

    Lisbon

WHATS in numbers.

YEARS CREATING
13
COUNTRIES WORKED IN
24
LIVE HOURS PRODUCED
4,800
PROJECTS DELIVERED
610
KM TRAVELLED
1.2M
STORIES PUBLISHED
970
EVENTS COVERED
180
TEAM MEMBERS
62

Our story

It started with a camera.

No master plan. No giant office. No perfect roadmap.

Just the idea that stories could be told differently.

  1. 2012

    WHATS begins.

    A small production company with big ambitions and a camera pointed toward the worlds we loved.

    SPORT. ADVENTURE. PEOPLE.

    2012 — WHATS begins.
  2. THE ROAD

    Projects became journeys.

    Spain became Europe.

    Europe became the world.

    THE ROAD — Projects became journeys.
  3. LIVE

    Stories stopped being something we only captured.

    We started broadcasting them while they happened.

    LIVE — Stories stopped being something we only captured.
  4. WHATS TV

    We wanted to build the place where people could watch it.

    Not only to create content.

    WHATS TV was born.

  5. THE ECOSYSTEM

    Different businesses began connecting under the same idea.

    Production. Streaming. Publishing. Technology. Music. Experiences.

    THE ECOSYSTEM — Different businesses began connecting under the same idea.
  6. TODAY

    We're still building.

    And the next chapter isn't written yet.

Maybe that’s where you come in.

You’ve seen our world.

NOW IMAGINE
YOURSELF IN IT.

DREAM WHATS.

We’re always looking for people who see things differently. People who make. People who solve. People who care about the details. People who want to build something they’re proud to put their name on.

Start somewhere

Your first big project
has to start somewhere.

You don’t need twenty years of experience to have a great idea. WHATS works with interns, emerging creatives and young talent who want to learn by doing.

Not watching from the side. Doing.

One more thing

Don’t work
somewhere.

Work on something.

DREAM WHATS.